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  #1  
Old 08-03-2017, 08:29 AM
T.R.MacMunn T.R.MacMunn is online now
CAMaster Owner
 
Join Date: Jan 2010
Location: Mtn.Grove Ontario
Posts: 2,019
Default Warranty

I may have posted this here before, but I can't find it ........Anyway ...

One of the best decisions I've ever made in business was to offer a great warranty. Those of you who see my business page on Facebook will notice that I do a lot of refinishing.
When I first started out, everyone's question was "how long will it last?" ..... I really had no idea, but I knew that the UV & salt spray from a highway would impact the longevity. So, I raised my porices by 10% across the board & offered "first refurbishing, no time limit, no charge". Sounds "nuts", doesn't it ?

Well, it wasn't nuts, although I changed it to 5 years on Jan 1,2012, but only because I don't wish to spend my golden years refinishing signs that I did in my silver years for free. I now know how long they'll last....

Anyway, I'm still refinishing signs for free, & it's not a burden. Attached is one I made in 2004 that I just refinished.

There are ongoing advantages to this concept ..... my signs weather well, & it's generally over 10 years before I get one back. So, often customers forget about you , but when their sign gets refurbished back to "like new", there's always a "wow", & probably over 50% of the time this leads to new business, either directly from them or by their referral.

2nd refurbishing, they have to pay for. Less than 30% of signs EVER come back .... businesses close or change their name, cottages get sold, names change, whatever reason . Point is, I'm not losing money on this .........
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File Type: jpg FBtimBlacksmith2.jpg (93.8 KB, 83 views)
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www.trmacsigns.com
CAMaster MC4836 named Jemima
Aspire 3.5
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  #2  
Old 08-03-2017, 11:05 PM
rcrawford rcrawford is offline
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Join Date: Dec 2011
Location: Alberta
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That sign is excellent on so many levels!!!
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Cobra 408 ATC with recoil
Alberta, Canada
www.cherryleaf-rustle.com
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  #3  
Old 08-04-2017, 08:10 AM
Rlee1972 Rlee1972 is offline
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Join Date: Mar 2017
Posts: 97
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Great concept and obvious quality work. Great looking sign sir!
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Blackshear, Ga
2017 CAMaster PT-408
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"Always let your talking do the walking and your walking do the talking".
My Grandfather.
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